Readily accessible and easily manageable platform for dance and fitness teachers
Introduction
Timeline: 5 weeks
Project Supervisor: Neha Tummala
Design Team: Chanju Lee and Isa Alfaro Pangtay
My responsibilities: Competitor Analysis, Surveys, Interviews, Branding, Ideation, User Flow, Sketching, Wireframing, High Fidelity UI Design, User Testing, Video Editing, Prototype
Problems and Goals
Keywords: user-friendly, portable, cost-effective
Target users: any dance and fitness instructors, 25-50 years old
Problems: Instructors spend majority of their time on managing logistics and organizing for the class rather than actually teaching. They need a platform that is user-friendly to manage administrative tasks for their courses.
Needs:
1. Clients need a video platform for live streaming and on-demand virtual workout classes.
2. Clients need to be able to track attendance, check homework and record their classes quickly and easily.
3. Clients need a streamlined and easily manageable that tracks and processes any billing and payment needs.
4. Clients need a built-in feature to access client profiles, schedule meetings and measure performance.
5. Clients need additional features that would support and advance their sales pipeline and attract new clients.
Goals:
With this platform, clients will be able to:
1. Easily manage their courses.
2. Quickly generate reports on client performances and progress, review homework, and manage client data, including payments.
3. Engage clients within the platform.
Competitive Research
Activities: Gather product reviews and screenshots/ study user flows and UI patterns
Competitors: Mind Body, Google Classroom, Microsoft Teams, Varsity Tutors, Udemy, Acuity Scheduling, Wellness Living
Analysis
Main Takeaways:
1. Maintain simple and consistent navigation.
2. Limit dashboard contents to only top priorities.
3. Easy access to features that are frequently used.
Persona
Userflow
Ideation
Sketches
Prototype
Low Fidelity
Usability Test - Round 1
Activities:
1. Interviewed 3 dance teachers and studio managers to gather inputs on their challenges with their current management platforms.
2. Usability tests on wireframes
Main Takeaways:
1. There are certain requirements that are specific to this industry, such as the ability to collect waivers and emergency contact, offer dynamic pricing structures and discounts, organize class rosters accordingly, and gather information on their previous experiences.
2. Data needs to be easily organizable and easily accessible to all users so that they can review homework and assignments, track attendance, organize studio finances, and store student data.
3. It is user-friendly in ways that provide immediate feedback to users, send alerts, confirm to begin Livestream, and cancel recurring classes.
Outcomes & Results
Minimum Viable Product
1. Teacher dashboard
2. Remote learning
3. Adult students
4. Class maintenance flow
5. Billing and reporting
6. Class teaching flow
7. New class flow
High Fidelity
Usability Test - Round 2
Activities: 3 users tested on high fidelity prototype
Main Takeaways:
1. Emailing students in bulk led to improved communication and increased homework submissions
2. Marketing strategies include enabling students to share class links via social media, adding photos and videos to the class website, and sending newsletters and messages to past students.
3. Some user-friendly features include easy access to pages, the option to preview emails before sending, and filtering and sorting options for homework submissions.
Final Product
Future Additions
1. While the current version of the platform is designed mainly for instructors, there is a need for a separate, mirrored version for administrators such as studio owners in the near future.
2. There should be a user-friendly service and similar platform available that are linked to Groove for students as well.
3. Hybrid instruction options and various methods of payment should be available for students in response to ever-changing needs as a result of the pandemic.
4. Allow instructors to customize reports that would best serve their needs to provide individualized support and instruction for their audience.
5. Marketing strategies and insights should be generated and added automatically into the reporting area to serve the tastes of the customers.
